The People Behind the Mission

Meet Our Team

Decades of combined experience in franchising, senior care, real estate, and operations — united by a single mission.

Chuck Bongiovanni

Co-Founder & CEO

Entrepreneur, author, franchising executive, and public servant dedicated to elevating residential assisted living through technology, branding, and compassionate care.

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Douglas Cromwell

Co-Founder & President

Co-founder of Avendelle Assisted Living and President of Majestic Residences, bringing culinary arts and nursing expertise to residential senior care leadership.

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Shannon McInnis

Vice President of Compliance & Brand Standards

Franchise industry leader with 14+ years of experience driving consistency, accountability, and brand excellence across franchise systems.

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Tony Zerilli

Director of Operations

Entrepreneur, business owner, and real estate investor with extensive experience building compassionate, operationally sound senior care communities.

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Bill Bunting

Vice President of Development and Real Estate

20+ years of franchise development experience, having launched over 200 franchise locations and completed more than 250 franchise and business resale transactions.

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Marcos Moura

Manager and Board Member at Large

Seasoned franchise development executive with deep experience across senior care, franchise operations, and business growth spanning multiple industries.

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Mona Guarino

Manager, Partner, and Board Member at Large

Principal owner of the Residential Assisted Living Academy and owner of three assisted living homes, carrying forward the Guarino family legacy in senior care.

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Sean Calloway

Director of Franchise Development

Strategic planning expert and former Francorp executive with an MBA in Entrepreneurship and deep expertise in franchise feasibility, organizational design, and development.

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In Memory Of

The Late Esther Cromwell

Co-Founder

Visionary founder of Avendelle Assisted Living and pioneering leader in residential assisted living whose legacy of dignity, compassion, and excellence lives on.

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The Late Gene Guarino

Co-Founder

Nationally recognized pioneer in residential assisted living, founder of the Residential Assisted Living Academy, and lifelong champion of dignified senior care.

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Ready to Join This Team To Create Your Dream?

Our leadership is personally invested in your success. Start the conversation today.

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